PO Box 642, Alto, NM 88312, US

(575) 937-4399


GolfSmithing Golf Equipment & Services


Located in Ruidoso, NM

Professional Golf Club Repair By Ronnie

Miura Authorized Dealer

Callaway Golf

New Grips and Shafts


GolfSmithing is proud to announce a new partnership with  Callaway, the world's largest manufacturer of golf clubs. 

About Us


Target Line Putters

" Once in awhile, I come across a product that I think is truly a game changer, and the Target Line Putter - a toe-up putter - is one of those products. Watch this short video to understand what a Target Line Putter means for your game. Then give me a call and let's get you set up with your own Target Line Putter - you won't be sorry! "

                                Ronnie Smith

Miura Golf Clubs

 When golfers see a Miura club for the first time, and actually hold it in their hands, there is a common shared experience - love at first sight. And like trying to define love, no words can seem to describe the absolute exhilaration one gets from swinging a Miura club, it is something that one needs to feel to discover. See us for the finest new golf equipment.

Ronnie's Golf Club Repair

 GolfSmithing offers all types of club repair …in most cases within 24 hours!All of our work is guaranteed. We offer pick-up delivery in the Ruidoso area. For our out-of-town customers, we encourage you to ship your clubs insured. 

Custom Shafts

 Golf is hard enough to play – we all know that. You want to whittle away as many variables in the hunt for par as possible. GolfSmithing carries the full line of KBS, SteelFiber, and Fujikura shafts to help you improve your game !

Grips, Grips, Grips

We carry grips from famous manufacturers like Lampkin, Star, Pure, Golf Pride, and Winn.  We can add extra wraps, or half wraps for the front hand… whatever is needed. 

Custom Club Fitting

" Fitting is personal. I work with each golfer at the driving range, so they can “test drive” our custom clubs. I watch his release, tempo and the flight of the ball, to help determine the correct fitting. "

                                Ronnie Smith


Flexmaster is a device that employs an electronic force gauge in the measurement and matching of the golf shaft.Clubs assembled using Flexmaster technology offer the following benefits:

-Consistent three to five frequency differential between every club

-Accurate regardless of shaft material

-Consistent frequency profile in sets built with different parameters or shaft material, or between Woods and irons.

-Shaft integrity controlled by the Flexmaster in seconds, regardless of hosel bore depth

-GolfSmithing uses Flexmaster Technology to spine align and match your set of shafts to a consistent deflection.

Finally in this age of shaft flex confusion comes an instrument capable of standardizing the golf shaft industry. Although it is not likely to be accepted by OEM’s, it enables club makers to build perfectly matched sets of clubs or a single club to exacting specifications. It also allows the testing of OEM clubs. The name of the instrument is the FLEXMASTER. This is not frequency matching, but matching shafts by deflection. Frequency matching shafts is OLD technology.

The first step in building a set of clubs is to put each shaft in the Flexmaster, deflect or bend the shaft and the built in “spine finder” will locate the flex plane of the shaft. This is the line or plane on which the shaft will bend and recover in a straight line.

We have previously determined the required club length and flex so the deflection bar assembly is now adjusted to the designated length. With the “spine” on top the force gauge will record the strongest reading in pounds of that particular shaft. If a stronger flex is required it can only be only be reached by using a stronger flex shaft. If the shaft is too strong it must be butt trimmed to weaken it to the desired poundage/flex.

Once all the shafts have been trimmed to the desired poundage/flex, the shaft is inserted into the club head, measured for playing length and that difference is removed from the TIP end of the shaft, leaving us with the section of the shaft we measured.

Now the clubs are temporarily assembled, with the spine aligned towards the target, oscillation patterns are checked and any necessary adjustments are made.

The head is now permanently attached, swing weights are adjusted if necessary and the clubs are gripped.

Now to check our work we find a use for the frequency analyzer. The clubs are profiled and plotted on a graph. When using the FLEXMASTER, clubs come out at 4 – 5 cycles between each club throughout the set. A large segment of the business is rebuilding OEM clubs, mostly for professionals and mid to low handicappers. This piece of equipment virtually gives all golfers, whether they have a high or low handicap a consistent set of clubs. Not only do golfers get more distance but more accuracy and ease of playing.

As there is currently is no industry standard relating to “flex” this is the most accurate way of measuring and determining a shafts “true” flex. One shaft manufactures “stiff” flex can literally be another manufactures “ladies” flex. There can also be a tremendous variation, especially in graphite, within a manufacturers given “flex range”. We have seen identical marked shafts purchased from reputable distributors vary by as much as 13 pounds on the Flexmaster. This is the equivalent range of “ladies” flex to ” mens extra stiff”. The FLEXMASTER is accurate to within .005 of a pound.

Contact Ronnie - (575) 937-4399

Drop us a line!

Better yet, see him in person !

Call today to schedule an appointment  


PO Box 642, Alto, NM 88312, US

(575) 937-4399



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